Mark Nolan

Mark has an extensive background in leveraging research, data, and insight to help organisations better understand competitive dynamics, complex marketplaces, and consumer behaviour and psychology.

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Prior to joining Genesis in 2019, Mark had led 2 separate research and insight agencies as Managing Director for a decade. He has designed and led complex engagements across virtually every sector from Public sector and semi state, to blue chip PLCs, start-ups and not for profit.

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As Deputy Managing Partner, Mark helps shape the direction of the firm, and also works across a range of engagements and sectors to ensure consumer, market and organisational insight is surfaced and applied in a meaningful way to ensure robust and powerful paths to growth are identified.