We build powerful and sustainable market and customer strategies. Fast.

At Genesis, our purpose is to enable organisations to address complex market, customer and organisational issues, enhance performance and create sustainable value for the benefit of all stakeholders.

We do this by:

Delivering real insight into your customer’s world.

Rethinking and reshaping your business model and strategy.

Repositioning and renewing your brands.

Reconsidering and reinventing your purpose.

Realigning and revitalising your organisation.

Rose Window in Genesis Consulting Offices

Capabilities

Our capabilities cover a range of strategic services that create and deliver value, from unpicking emerging challenges and uncovering new opportunities, to the development and implementation of new products, services and business offerings.

Strategic Planning

Purpose definition and organisation engagement.
Envisioned future development.
Scenario planning.
Strategic options development.
Competitive strategy.
Business model redesign.
Feasibility studies.
Business case development.

Market and Customer

Consumer insight.
Strategic market planning.
Market research.
Consumer and market segmentation.
Customer journey mapping.
Customer experience design.

Employee, Culture, and organisation

Employee proposition, engagement and communication
Employee resilience
Culture mapping and measurement
Values development and organisation engagement

Innovation

Service innovation
New product development

Brand

New brand development
Brand repositioning
Employer brand strategy
Proposition development
Positioning development
Brand portfolio strategy
Brand architecture

Supporting our communities

We love where we live and want to do what we can to make it better. Each year we allocate a ‘time fund’ to undertake pro-bono work where we feel we can make a difference. We also make financial contributions to a select number of not-for-profit organisations.

This year, the organisations have included:

Society of St Vincent de Paul
UCD Champions ‘Opening Doors’ Alumni Fund
The Malawi Girls’ Education Fund
Galway International Arts Festival
Irish National Opera Company

W5 Marketing Intelligence

In 2000 we established W5 Marketing Intelligence. W5 is Ireland’s only full-service customer experience measurement consultancy. Led by Tim Farmer, it designs, manages and delivers award-winning, bespoke, software neutral, customer measurement programmes.

Visit www.w5.ie