Value Creation

The Chapel
Mount Saint Anne's
Dublin, D06 XN52

+353 1 497 3400

We’re leaders in value creation.

Finding and harnessing the creative spark that drives businesses forward and generates value.

We bring expertise in business strategy, organisational behaviour and creative problem solving to help our clients understand their customers’ evolving needs.

By solving complex market, customer and organisational problems we deliver common focus, business-wide drive and sustainable momentum.

This unlocks new opportunities leading us to create propositions, brands, products and services that are valuable now and into the future.

Rose Window in Genesis Consulting Offices
Typing Business Report on Laptop

Genesis people are curious about the world and about consumers and bring their whole life experience to the work.

Roddy Rowan

Roddy Rowan
Senior Partner & Co Founder


Our capabilities cover a range of strategic services that create and deliver value, from unpicking emerging challenges and uncovering new opportunities, to the development and implementation of new products, services and business offerings.

Strategic Planning

  • Competitive strategy
  • Corporate and business planning
  • Stakeholder consultation
  • Stakeholder engagement
  • Facilitation
  • Business strategy
  • Market strategy


  • Consumer insight
  • Market research
  • Consumer and market segmentation
  • Customer journey mapping
  • Customer experience design
  • Public engagement and consultation

Organisation and employee

  • Envisioned future development
  • Purpose development and organisation engagement
  • Values development and organisation engagement
  • Employee engagement and training
  • Service design


  • Product development
  • Positioning development
  • Proposition development
  • Service innovation


  • Brand development
  • Brand strategy
  • Brand architecture and portfolio strategy
  • Employer brand strategy
  • Name generation
Genesis Communities

Supporting our communities

We love where we live and want to do what we can to make it better. Each year we allocate a ‘time fund’ to undertake pro-bono work where we feel we can make a difference. We also make financial contributions to a select number of not-for-profit organisations.

This year, the organisations have included:

Genesis Bridge

W5 Marketing Intelligence

In 2000 we established W5 Marketing Intelligence. W5 is Ireland’s only full-service customer experience measurement consultancy. Led by Clare Kavanagh, it designs, manages and delivers award-winning, bespoke, software neutral, customer measurement programmes.

Visit www.w5.ie