Reimagine. Reinvent. Renew.

We build powerful and sustainable market and customer strategies. Fast.

At Genesis, our purpose is to enable organisations to address complex market, customer and organisational issues, enhance performance and create sustainable value for the benefit of all stakeholders.

We do this by:

Delivering real insight into your customer’s world.

Rethinking and reshaping your business model and strategy.

Repositioning and renewing your brands.

Reconsidering and reinventing your purpose.

Realigning and revitalising your organisation.

Rose Window in Genesis Consulting Offices
Typing Business Report on Laptop


Our capabilities cover a range of strategic services that create and deliver value, from unpicking emerging challenges and uncovering new opportunities, to the development and implementation of new products, services and business offerings.

Strategic Planning

  • Purpose definition and organisation engagement.
  • Envisioned future development.
  • Scenario planning.
  • Strategic options development.
  • Competitive strategy.
  • Business model redesign.
  • Feasibility studies.
  • Business case development.

Market and Customer

  • Consumer insight.
  • Strategic market planning.
  • Market research.
  • Consumer and market segmentation.
  • Customer journey mapping.
  • Customer experience design.

Employee, Culture, and organisation

  • Employee proposition, engagement and communication
  • Employee resilience
  • Culture mapping and measurement
  • Values development and organisation engagement


  • Service innovation
  • New product development


  • New brand development
  • Brand repositioning
  • Employer brand strategy
  • Proposition development
  • Positioning development
  • Brand portfolio strategy
  • Brand architecture
Genesis Communities

Supporting our communities

We love where we live and want to do what we can to make it better. Each year we allocate a ‘time fund’ to undertake pro-bono work where we feel we can make a difference. We also make financial contributions to a select number of not-for-profit organisations.

This year, the organisations have included:

Genesis Bridge

W5 Marketing Intelligence

In 2000 we established W5 Marketing Intelligence. W5 is Ireland’s only full-service customer experience measurement consultancy. Led by Tim Farmer, it designs, manages and delivers award-winning, bespoke, software neutral, customer measurement programmes.