Expertise

Strategy

We facilitate the development of competitive business strategies that enable our clients to create sustainable value.

Rapid sector, competitor and organisation analysis
Agile strategy sprints
Envisioned future development – purpose, goal, vivid description of the future
Scenario planning
Strategic option development
Business strategy and plans

Brand

We enable organisations to build powerful brands that win customers, unify organisations and deliver differentiated customer experiences.

360 brand audit and development programme
Brand strategy sprint.
Brand / communications repositioning labs
Employer brand strategy programme
Brand portfolio and architecture labs
New brand development
Brand repositioning
Naming

Insight

We deliver robust insight that enables decision making and drives value creation inside the organisation and externally in the marketplace.

Customer segmentation lab
Brand insight sprint
New generation qualitative
Ethnography
Large scale quantitative studies

Innovation

We enable organisations to develop a culture of market-focused innovation that drives the creation of new services and products that win with customers against the competition.

Rapid concept and proposition ideation
Service design
New product development

People & Purpose

Never before has purpose and meaning been so important. We support business leaders to create purposeful, engaged, high performing organisations.

Purpose definition and development
Purpose engagement
Resilience building
Culture mapping and measurement
Values and behaviours definition
Executive and leadership coaching

Digital

We create exciting digital solutions for businesses, including websites and applications that solve real customer problems and enhance brand value.

Design sprints
Rapid prototyping
Usability design audits
Website design and development
Web and mobile application design and development

Our Insights

From time to time we produce, publish and share white papers, research studies and opinion pieces on the key issues of our time.

Introducing
Now Next by Genesis

Past Engagements