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Financial Services Union (FSU)

Growth and Development Strategy 2023 - 2026

With a century-long legacy and mandate, the Financial Services Union (FSU) is the predominant union in retail banking. The last few years have seen significant changes in the Irish retail banking sector. The changing nature of work, global disruptions, fluctuating macro-economic conditions, and constant technological advances have created a more volatile climate for the FSU and for retail banking more generally.

Genesis was appointed to support the FSU to develop an ambitious, forward-thinking strategy for 2023 - 2026. The driving force of the strategy was to support its members, to ready the organisation for the future, and to ensure the FSU's success for the long-term could be guaranteed.

As a trade union, the FSU places democratic processes at its core, so with this in mind, the strategy process that was designed and facilitated was highly inclusive and collaborative across the whole organisation.

Genesis designed a strategy process that sought contributions and views from a wide array of internal and external stakeholders; this included FSU staff, elected representatives and members, as well as key representatives from academia, banking, media, and government. Genesis also engaged with other trade unions in Ireland, the UK, Denmark, and Australia, who shared learnings, insights, and best-practice from their perspectives and home markets.

Through an immersive and collaborative approach, Genesis was able to help the FSU think beyond the traditional roles that a trade union had served in the past, in order to create a more dynamic and future-focussed organisation.

The result is a strategy that provides an ambitious blueprint for growth and will enable the FSU to deliver on its core purpose – to support, enable, and empower members to achieve their career ambitions while leading the development of a sustainable, ethical financial services sector.

The strategy was launched on June 29th, 2023 by the Minister for Finance, Michael McGrath.


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