We help organisations grow and succeed by reimagining and redefining their strategy, brand and organisational culture.

Genesis was founded in Dublin in 1995 by Gary Joyce and Roddy Rowan. Over more than 30 years it has grown into a leading Irish strategy, brand and organisational culture consultancy. Gary remains Managing Partner and Roddy Senior Partner. They lead a senior team of partners and consultants, supported by a network of specialist associates.

Genesis offers three connected services. Strategy helps leaders make confident choices about where to play and how to win, with a clear roadmap for delivery. Brand Strategy uses brand to drive growth, differentiation and cultural change in support of the business strategy. Organisational Culture builds engaged organisations through values and behaviours work. Research, analysis and insight underpin all three.

Genesis works across a wide range of industries. These include professional services, professional representative organisations, manufacturing and distribution, aviation, energy and utilities, telecoms, retail, logistics services, healthcare, tourism, arts and culture, consumer and financial services. Our clients span the private, public and not-for-profit sectors. This breadth lets us bring insight from one sector to challenge thinking in another. You can read examples of our work in our case studies at genesis.ie/work.

Yes. Public bodies and not-for-profits make up a significant part of Genesis's work, alongside commercial clients. Examples include work for Fáilte Ireland, EirGrid and the Central Remedial Clinic. Genesis also sets aside a ‘time fund’ each year for pro bono work.  It supports organisations including the Society of St Vincent de Paul, Barnardos, UCD Champions ‘Opening Doors’ Fund and different arts organisations annually.

No. Genesis works with organisations of all sizes, from national semi-states and large corporates to start-ups and family businesses, in Ireland and internationally. Our approach is tailored to each client's context.  For example, we helped Irish skincare entrepreneur Jennifer Rock build her brand, Skingredients, to support international growth, and we have supported major organisations such as An Post and Aer Lingus.

Genesis develops strategy with clients, not for them. We work alongside boards and leadership teams to build a clear, evidence-based picture of where the organisation stands and the future it needs to prepare for.  Together we then set an ambitious direction and a practical plan to deliver it.  Our process is collaborative and grounded in research, so leaders come away with a strategy they own and are committed to.

Genesis believes culture changes through true dialogue, not top-down communication. We help leaders understand their current culture and define the culture their strategy needs.  We then work with them to shape the values and everyday behaviours that bring it to life. Through engagement across every level, people come to own the change and help embed it into how the organisation actually works.  Our work in this area includes leadership team development, organisation engagement, strategy, brand, values and purpose development and embedding and structured projects such as culture audits.

Genesis treats the process of building a strategy as being as important as the final document. Our work is energising, challenging and strengths-based, and draws on coaching principles so that clients genuinely own the outcome.  We connect strategy, brand and culture rather than treating them separately.  We also deliberately test our thinking with outside challenge, so the strategies we help build are robust and ready to deliver.

Genesis brings together strategy, research, futures thinking and coaching expertise. Our team includes accredited executive, team and systemic coaches, and consultants trained in applied strategic foresight at the Copenhagen Institute for Futures Studies. This helps leaders explore possible futures and build strategies that hold up. We have in-house research and insight capability as an accredited Market Research Society (MRS) practice. We also work with specialist partners with experts in behavioural economics, psychology, data analytics, design, financial modelling and technology.

Genesis is based at The Chapel, Mount Saint Anne's, Dublin 6, Ireland (D06 XN52), and works with clients in Ireland and internationally. We are certified to ISO 27001 and fully GDPR compliant.  We are an accredited practice of the Institute of Management Consultants and Advisers (IMCA), members of the Institute of Directors (IoD), the Marketing Institute of Ireland and the Market Research Society (MRS).You can contact us on +353 1 497 3400 or at hello@genesis.ie.