Strategy, Brand & Organisational Culture Over the past year, we’ve had the privilege of working with some truly inspiring organisations across strategy, brand and organisational culture.  From ambitious start-ups to established blue-chips, from non-profits to semi-states, our work has been united by one constant: helping organisations navigate change and build for the future with confidence. Strategy Strategy sits at the heart of what we do.  We work with all kinds of organis

Creating Pathways that Empower and Enable – Strategy 2025-2030 The Central Remedial Clinic (CRC) is a well-established organisation in the disability services sector. They support adults and children with complex needs and deliver highly specialised services nationally. In 2024, CRC retained Genesis to facilitate the development of a transformative five-year strategy (2025–2030) at a critical moment of change. New models of care, evolving expectations and a more complex gover

Culture Audit | Values and Behaviours Development | Organisational Engagement As Ireland's leading telecommunications provider, eir was undergoing significant transformation to position itself for the future of technology and communications. Having set ambitious strategic goals, the Leadership Team recognised that the culture of the organisation needed to evolve to support the next phase of growth. Genesis was asked to support the team to deliver a comprehensive culture audit

Brand Strategy | Customer Segmentation | Brand Architecture In 2018 Genesis was appointed to undertake a project to support the...

Brand Strategy | Customer Segmentation | Team Facilitation The Aer Lingus brand enjoys the status of being one of Ireland’s most valued, trusted, and respected brands. In 2022, following the Covid pandemic and facing an evolved customer and competitive landscape, the organisation set out on its next phase of development. As part of this process, Genesis was retained to deliver a future brand positioning and strategy designed to act as a key enabler of Aer Lingus’s recove

Brand Strategy : Positioning a trusted energy supplier for the net-zero future The opportunity Bord Gáis Energy is one of Ireland’s best-known energy brands. Facing a fast-changing regulatory environment, rising customer expectations and an urgent national transition to net-zero, the organisation saw a strategic opening to shift its role: from commodity energy supplier to a trusted enabler of decarbonisation and future energy solutions . But to lead in this new era, the brand

Brand Strategy | Communications Strategy In 2021, Genesis was retained by EirGrid to facilitate the development of EirGrid’s consumer and corporate brand strategy. At the core of the work was a necessity to support the development of the brand at a corporate and general public level so that it could build greater knowledge, awareness, and relevance across key audiences while also critically building an appreciation of the role and value that EirGrid creates now and will crea

Strategy Genesis were asked to help Mastercard consider the strategic role and value of their “Labs as a Service (LaaS)” offer in the context of the group’s growth and development strategy. The objective was to best position LaaS for success, in order to create the most impactful role in pursuit of Mastercard’s ambitions in digital transformation and innovation. The starting point involved extensive internal consultation through internal surveys, depth interviews and focus gr

While the RDS may be best known as a venue, it is also a members’ club and philanthropic society. Founded in 1731, the organisation has an outstanding historical legacy of philanthropy having created a number of major national institutions including the National Museum of Ireland, the National Gallery, the National Library, the Botanic Gardens and the Radium Institute. Today the RDS continues its philanthropic work through its Foundation which operates a number of programmes

Growth and Development Strategy 2023 - 2026 With a century-long legacy and mandate, the Financial Services Union (FSU) is the predominant union in retail banking. The last few years have seen significant changes in the Irish retail banking sector. The changing nature of work, global disruptions, fluctuating macro-economic conditions, and constant technological advances have created a more volatile climate for the FSU and for retail banking more generally. Genesis was appoint

Brand Strategy | Brand Architecture | Employer Brand Strategy In 2021 DigitalWell (then branded Welltel) retained Genesis to support the rebranding and repositioning of their business. Welltel had been in existence for over a decade and over that time had built a significant customer franchise and profile in the B2B telecommunications services and support sector. Building on this organic growth, and supported by an injection of capital, the business had embarked up an ambitio