Brand Strategy | Customer Segmentation | Brand Architecture In 2018 Genesis was appointed to undertake a project to support the...

Brand Strategy | Customer Segmentation | Team Facilitation The Aer Lingus brand enjoys the status of being one of Ireland’s most...

Brand Strategy | Communications Strategy In 2021, Genesis was retained by EirGrid to facilitate the development of EirGrid’s consumer and...

Strategy Genesis were asked to help Mastercard consider the strategic role and value of their “Labs as a Service (LaaS)” offer in the...

While the RDS may be best known as a venue, it is also a members’ club and philanthropic society. Founded in 1731, the organisation has...

Growth and Development Strategy 2023 - 2026 With a century-long legacy and mandate, the Financial Services Union (FSU) is the predominant...