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DigitalWell
Brand Strategy | Brand Architecture | Employer Brand Strategy In 2021 DigitalWell (then branded Welltel) retained Genesis to support the...
Rory O’Rourke
Mar 27, 20242 min read
77 views


An Post
Brand Strategy | Customer Segmentation | Brand Architecture In 2018 Genesis was appointed to undertake a project to support the...
Genesis
Nov 1, 20231 min read
225 views


Aer Lingus
Brand Strategy | Customer Segmentation | Team Facilitation The Aer Lingus brand enjoys the status of being one of Ireland’s most...
Genesis
Nov 1, 20232 min read
242 views


EirGrid
Brand Strategy | Communications Strategy In 2021, Genesis was retained by EirGrid to facilitate the development of EirGrid’s consumer and...
Genesis
Oct 27, 20232 min read
90 views


Mastercard – Labs as a Service (LaaS)
Strategy Genesis were asked to help Mastercard consider the strategic role and value of their “Labs as a Service (LaaS)” offer in the...
Genesis
Oct 24, 20231 min read
82 views


RDS
While the RDS may be best known as a venue, it is also a members’ club and philanthropic society. Founded in 1731, the organisation has...
Genesis
Oct 17, 20231 min read
93 views


Financial Services Union (FSU)
Growth and Development Strategy 2023 - 2026 With a century-long legacy and mandate, the Financial Services Union (FSU) is the predominant...
Genesis
Oct 14, 20232 min read
67 views
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